Occasionally we’ll tweet excerpts from our book, Total Engagement, and then give more context here on our blog:
Twitter Tidbit #17:
Successful businesses in the future will redesign work from the gamer’s point of view. Pg 8
Tweet in Context:
The office needs to catch up. Successful businesses in the future will redesign work from the gamer’s point of view. Businesses will create a workplace that accommodates employees (“players”) who want to know the rules, advance frequently, partner quickly, and nurture reputations in a narrative that aligns their own objectives with those of the organization that pays their salary. Gamers also want to have fun—not necessarily a constant party, but engagement that facilitates success and exposes their contribution to the larger good. Even if the idea of mixing work and play seems uncomfortable, it is worth careful consideration because the incoming workforce will demand a different set of tools, and competitors know it.
The full first chapter can be found here.
