Have you ever watched a friend or offspring deeply engaged in a video game and performing a highly complex but completely artificial task with incredible competence? Could that focus and attention be bottled and used for something serious? We’re convinced it can. This is not so much about how you plan to win against competitors, but how you adapt to an extraordinary new form of media that will affect your enterprise: massive multiplayer online games or MMOs for short. Read the rest of this entry »
The authors
- Byron is the Paul C. Edwards Professor in the Department of Communication at Stanford University, and Co-Founder and Faculty Co-Director of the H-STAR Institute and Media X.
- J. Leighton Read, M.D., is a General Partner in four Alloy Ventures funds from 2001-2007 and a successful entrepreneur and CEO.
Total Engagement
A book on using games and virtual worlds to change the way that people work and businesses compete.
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