Seriosity

Byron & Leighton's Blog

Gamification for Maximizing Employee Engagement

Recently, Byron and Leighton gave a keynote address at the LOGIN conference.  Watch their speech about how businesses can and are using games to increase leadership and productivity among employees.

LOGIN 2010: Total Engagement: Using Games to Change How People Work from Cynthia L. Freese on Vimeo.




































The authors

  • Byron is the Paul C. Edwards Professor in the Department of Communication at Stanford University, and Co-Founder and Faculty Co-Director of the H-STAR Institute and Media X.
  • J. Leighton Read, M.D., is a General Partner in four Alloy Ventures funds from 2001-2007 and a successful entrepreneur and CEO.

Total Engagement

A book on using games and virtual worlds to change the way that people work and businesses compete.
 

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