January 22nd, 2010
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The word that avatars have a serious place in the workplace has made it to Harvard Business Review. See our guest blog post about how James Cameron’s magnificent new film teaches more than you might expect about the future of work. The post describes how self representation via an avatar can transform workplace collaboration, innovation and productivity. Avatars are only one of the ten ingredients of great games highlighted in Total Engagement that can be used to transform today’s enterprise work.
The full list is here:
- Self representation with avatars
- Three dimensional environments
- Narrative context (great stories)
- Feedback
- Reputation, ranks and levels
- Marketplaces and economies
- Competition under rules that are explicit and enforced
- Teams
- Parallel communication systems that can be easily reconfigured
- Time pressure Read the rest of this entry »
October 15th, 2009
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Have you ever watched a friend or offspring deeply engaged in a video game and performing a highly complex but completely artificial task with incredible competence? Could that focus and attention be bottled and used for something serious? We’re convinced it can. This is not so much about how you plan to win against competitors, but how you adapt to an extraordinary new form of media that will affect your enterprise: massive multiplayer online games or MMOs for short. Read the rest of this entry »