With the publication of Total Engagement this month, we’d like to use this blog to comment on what we’ve learned since delivering our manuscript to the Harvard Business School Press and to create a place where others can tell their own stories.
How we got here
Two swim dads standing around our daughters’ team pool in 2003, we began to compare notes on our mutual fascination with the psychological power of design principles in interactive media. There is a lot of time to talk, because kids swim for only a few seconds out of every hour and these girls have meets all year round. We discovered that we not only shared a lot of common ideas, but that the subject matter was vastly deep, interesting, and timely. Read the rest of this entry »
