Occasionally we’ll tweet excerpts from our book, Total Engagement, and then give more context here on our blog:
Twitter Tidbits #13 and 14:
Some work is too easy: productivity can’t be maintained because people become bored or tired by prolonged and tedious attention to detail. Pg 8
By embedding easy work into story lines and quests that are part of an extended multilevel game, workers will be more engaged… Pg 8
Tweets in Context:
Some work is too easy: productivity can’t be maintained because people become bored or tired by prolonged and tedious attention to detail. Turnover is high in these jobs. By embedding easy work into story lines and quests that are part of an extended multilevel game, workers will be more engaged, leading to increased productivity and enthusiasm for the job. Games can create aspirations that are concrete, observable, and transferable to others.
The full first chapter can be found here.
