Occasionally we’ll tweet excerpts from our book, Total Engagement, and then give more context here on our blog:

Twitter Tidbits #19 and #20:

Work would be hopelessly confused with play … Pg 10

“Buying work,” where a game is sufficiently bad that you may have to pay people to play it (as epitomized by most jobs today). Pg 10

Tweet in Context:

Stranger things have happened, but we are quick to admit that the mapping is yet to be done. If successful, this would be an astonishing alignment of personal motivations and business value. Work would be hopelessly confused with play, with the result a possible win-win for the players and for the businesses that sponsored them. There is a spectrum of possibilities that runs from “stealing work” from unsuspecting players to “renting work” when players are in on the deal and to what we call “buying work,” where a game is sufficiently bad that you may have to pay people to play it (as epitomized by most jobs today).

The full first chapter can be found here.

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