Occasionally we’ll tweet excerpts from our book, Total Engagement, and then give more context here on our blog:
Twitter Tidbit #18:
Games are the sandbox where compelling design principles are engaging millions of talented minds. Pg 9
Tweet in Context:
Our shortened summary for the convergence of these experiences is this: Work is hard enough already as globalization, technology and the economy create new challenges and opportunities; games are the sandbox where compelling design principles are engaging millions of talented minds. Might a blending be in order? Imagine the value, we speculated with abandon, if online workers could chase surreal characters through a virtual forest with villains, spells, and dragons, all following a set of rules that if broken would result in pretend tragedy, and at the end of an evening’s successful quest, the computer tracking this complex human/computer solution would output the design for a new computer circuit or a better routing plan for delivery trucks in Chicago. To complete the picture, you need to imagine a Rube Goldberg algorithm that maps human problem-solving behavior in the game to the real-world problem.
The full first chapter can be found here.














