Seriosity

Byron & Leighton's Blog

Introducing Your High-Tech Startup: An Irreverent Guide

A couple of years ago, Leighton wrote a long note to one of the CEOs in his Alloy Ventures portfolio about coming out of stealth-mode and introducing his company to the world.  This has been passed around to other portfolio companies but has never appeared publicly.  After being asked to serve as an “Xconomist” for the new on-line business news and content company, Xconomy, he has posted this advice on their website.




































The authors

  • Byron is the Paul C. Edwards Professor in the Department of Communication at Stanford University, and Co-Founder and Faculty Co-Director of the H-STAR Institute and Media X.
  • J. Leighton Read, M.D., is a General Partner in four Alloy Ventures funds from 2001-2007 and a successful entrepreneur and CEO.

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