Occasionally we’ll tweet excerpts from our book, Total Engagement, and then give more context here on our blog:
Twitter Tidbit #15:
Some work is too hard: productivity suffers because goals are in conflict or difficult to define. Pg 8
Tweet in Context:
Some work is too hard: productivity suffers because goals are in conflict or difficult to define. Sometimes it’s hard because the learning curve is too steep, or success takes a long time to achieve, or it’s not easy to measure and thus celebrate intermediate steps. Sometimes work is too hard because of interruptions and information overload. Sometimes work is too hard because other people make it that way. Good game design can fix poor work design and bring new life to well-designed jobs that are still too difficult to be satisfying. In these situations, game designs will offer new tools to clarify objectives that adapt to external challenges and will give immediate and intermediate reinforcement for progress accompanied by intrinsic training to ensure personal growth. These design principles are all mainstays of successful interactive games.
The full first chapter can be found here.
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