Occasionally we’ll tweet excerpts from our book, Total Engagement, and then give more context here on our blog:
Twitter Tidbits #4:
“People should benefit from game ideas while they are making money for shareholders.” Pg 4
Tweet in Context:
Our major premise is that games can help—big time. We are not talking about gaining a better competitive spirit by learning how to shoot better or win at blackjack, and we are not talking about using video games as training tools. We believe that some people will soon do their jobs inside a game, and many more will thrive in information environments that have features borrowed from today’s best games. In other words, we think people should benefit from game ideas while they are making money for shareholders, not just while they are getting ready to make money for shareholders during training or school. Our thesis is inspired by sophisticated online multiplayer games that require extraordinary teamwork, elaborate data analysis and strategy, the recruitment, evaluation, and retention of top players in multiperson “guilds,” the cooperation of people who have complementary roles that require coordinated action, player innovations that come from everyone, and decision making and leadership behavior that happens quickly and with transparent consequences.
The full first chapter can be found here.














