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			<div class="post-21 post hentry category-employee-engagement category-total-engagement category-twitter category-work-engagement tag-employee-engagement tag-gaming tag-total-engagement tag-work-engagement" id="post-21">
				<h1><a style="color: #40837d; font-size: 1.5em; line-height: 1.2;" href="http://blog.seriosity.com/index.php/2010/02/04/tweeting-total-engagement/" rel="bookmark" title="Permanent Link to Tweeting Total Engagement">Tweeting Total Engagement</a></h1>
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						<font color="gray">February 4th, 2010</font> &nbsp;&nbsp;&nbsp;
						<a href="http://blog.seriosity.com/index.php/2010/02/04/tweeting-total-engagement/#respond" title="Comment on Tweeting Total Engagement">No comments yet</a>					</smalgl>
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					<p>A few times a week, we will tweet (<a href="http://twitter.com/seriosity">@seriosity</a>) a sentence from <a href="http://www.amazon.com/Total-Engagement-Virtual-Businesses-Compete/dp/142214657X/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1254464426&amp;sr=1-1">Total Engagement</a> that illustrates a key point in our thesis. Then, we will post a short companion piece here that includes the full paragraph from which the sentence was pulled. We hope these “Twitter Tidbits” will help to expand your thinking about the possibilities of gaming in a business environment.</p>
<p><a href="http://twitter.com/Seriosity/status/8601692197">Twitter Tidbit #1:</a></p>
<p>&#8220;For anyone convinced that engagement is a key ingredient of the future of work, games are the definitive model.&#8221; Pg 4</p>
<p><span id="more-21"></span></p>
<p>Tweet in Context:</p>
<p>Games will change how Jennifer and all of us work; this book is the story, as yet untold, of how and why that will happen. One hundred million Americans, and many more around the world, played a computer or video game last week with levels of engagement and focus rarely seen at work.1 Some of this play was simple shooting, racing, or turning cards, and much of it appealed to adolescent boys. But an increasingly large portion of play was complex, strategic, social, and gender balanced. The hours flew by for people engaged in sophisticated online interactions, stealing time from real-world relationships, television, and work and providing alternative environments in which to meet people and learn new skills. <strong>For anyone convinced that engagement is a key ingredient of the future of work, games are the definitive model.</strong> We’ll tell you about their most important implications for business productivity during economic times when engagement is especially important but even harder to achieve.</p>
<p>The full first chapter can be found <a href="http://www.totalengagement.org/chapter1.html">here</a>.</p>
<p>Also:  A couple of great Wikipedia articles provide background on the notions of “<a href="http://en.wikipedia.org/wiki/Employee_engagement">employee engagement</a>” and “<a href="http://en.wikipedia.org/wiki/Work_engagement">work engagement.</a>”</p>
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						Tags: <a href="http://blog.seriosity.com/index.php/tag/employee-engagement/" rel="tag">Employee Engagement</a>, <a href="http://blog.seriosity.com/index.php/tag/gaming/" rel="tag">Gaming</a>, <a href="http://blog.seriosity.com/index.php/tag/total-engagement/" rel="tag">Total Engagement</a>, <a href="http://blog.seriosity.com/index.php/tag/work-engagement/" rel="tag">Work Engagement</a><br />  
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					<li>Byron is the Paul C. Edwards Professor in the Department of Communication at Stanford University, and Co-Founder and Faculty Co-Director of the H-STAR Institute and Media X. </li>
					<li>J. Leighton Read, M.D., is a General Partner in four Alloy Ventures funds from 2001-2007 and a successful entrepreneur and CEO.  </li>
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				A book on using games and virtual worlds to change the way that people work and businesses compete.
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