With the enormous popularity of the movie Avatar, the Stanford Report recently interviewed Byron Reeves, co-author of Total Engagement, on how avatars can be used in the workplace. This story outlines the advantages of using avatars to create a more engaged workforce as well as the possible ethical implications. Read the full article on avatars in the workplace.
The authors
- Byron is the Paul C. Edwards Professor in the Department of Communication at Stanford University, and Co-Founder and Faculty Co-Director of the H-STAR Institute and Media X.
- J. Leighton Read, M.D., is a General Partner in four Alloy Ventures funds from 2001-2007 and a successful entrepreneur and CEO.
Total Engagement
A book on using games and virtual worlds to change the way that people work and businesses compete.
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