Have you ever watched a friend or offspring deeply engaged in a video game and performing a highly complex but completely artificial task with incredible competence? Could that focus and attention be bottled and used for something serious? We’re convinced it can. This is not so much about how you plan to win against competitors, but how you adapt to an extraordinary new form of media that will affect your enterprise: massive multiplayer online games or MMOs for short. Read the rest of this entry »
About this blog (linking Seriosity and Total Engagement)
With the publication of Total Engagement this month, we’d like to use this blog to comment on what we’ve learned since delivering our manuscript to the Harvard Business School Press and to create a place where others can tell their own stories.
How we got here
Two swim dads standing around our daughters’ team pool in 2003, we began to compare notes on our mutual fascination with the psychological power of design principles in interactive media. There is a lot of time to talk, because kids swim for only a few seconds out of every hour and these girls have meets all year round. We discovered that we not only shared a lot of common ideas, but that the subject matter was vastly deep, interesting, and timely. Read the rest of this entry »
The authors
- Byron is the Paul C. Edwards Professor in the Department of Communication at Stanford University, and Co-Founder and Faculty Co-Director of the H-STAR Institute and Media X.
- J. Leighton Read, M.D., is a General Partner in four Alloy Ventures funds from 2001-2007 and a successful entrepreneur and CEO.
Total Engagement
A book on using games and virtual worlds to change the way that people work and businesses compete.
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